Competitive Analysis

In order to establish a basis for comparison and gather information about similar experiences to the product we were building, we analyzed the website of the previous edition of Reditec Sul and of the national Reditec, which brings together leaders from all over Brazil. All the websites can be classified as a microsite, that is, small specific websites for the event in question. The websites work in an isolated way from the institutional websites. The graphic design is strongly related to the brand and visual identity of the event. The functionalities are generally the same as we listed during the construction of the user profile. 

Functionalities found in the sites evaluated

URLLink to registrationNewsAccommodation informationTransportation informationFile Sharing
Presence of the main functionalities in the visited websites