Business Profile

I researched Nespresso’s Brazilian business and the capsules coffee market in general. I read several articles and reports about the industry. The key points were:

  • Nespresso is a key player in the market.
  • Nespresso is facing increasing competition in the sector.
  • The website is a major sales channel for the company.
  • The company values its consumers and the experience of purchase, with exclusive stores and personalized services.

Sources (in Portuguese)