Visual Design

I built the visual design on Adobe XD and Adobe Illustrator. It was an adaptation of the design and branding from the marketing campaign.

Style Guides

I defined the color palette and typeface based on the marketing branding. The Style Guide is direct and concise. I was the only person working on the project, so I could make adaptations on the fly while building the prototype or writing the code.

poster of the champaing shows a illustration of a boy, view from his back, wearing a backpack and pointing to the top, where is written  the information about the process
The poster part of the marketing campaign developed by IFPR’s comunication department