Proto Persona

From the last year’s questionaries and Google Analytics, we had a good amount of quantitative data that allowed the construction of a target user profile. 


  • 64% of the candidates access the website with mobile devices, most low-end models.
  • The age ranges mostly from 15 to 25 years old.
  • 75% of the candidates are from low-income households.
  • 36% are black.